Every country on the planet has a slum, a project , a bureau, a hood. AN INNER CITY. Generally the products of these environments reputation often proceeds them. Most times in a negative way. We personally feel a complete opposite way. Most times the kids that come from these areas are without resources. They get crafty. They come from nothing, So the goal? EVERY THING. That chip on their shoulder? BREAKFAST. Nothing seems to stop them, they always come out on top. We represent that insatiable hunger for greatness. The will to overcome no matter what the circumstances told you. That super power? We coined an official name for it:
Inner City Kid Syndrome
The ICKS